BITHIT(HYBE) “V”

Entertainment

BTS "V" - FRI(END)S Postcard & Box Design Project

We designed the “Postcard & Box” merchandise for BTS "V"’s new song, FRI(END)S, under Big Hit Music. The design concept was developed around the dual themes of the song: Friends and End, reflecting the emotional and narrative depth of the track.

The visuals and packaging were crafted to embody the contrasting yet interconnected ideas of connection and separation, aligning closely with the song’s message. This approach ensured that the merchandise not only resonates with the song’s essence but also offers a meaningful and collectible experience for fans.

Client : HYBE
Company Type : Entertainment
Task : Package design(Graphic)
Sort : Music
Date : 2024

BTS "V" - FRI(END)S 포스트카드 & 박스 디자인 프로젝트

빅히트 뮤직 소속 BTS "V"의 신곡 FRI(END)S의 굿즈인 “포스트카드 & 박스”를 디자인하였습니다. 본 디자인은 신곡의 주요 테마인 Friends와 End의 상반되면서도 연결된 감정을 기반으로 제작되었습니다.

이 디자인은 곡이 전달하는 메시지와 정서를 시각적으로 표현하여, 팬들이 곡의 의미를 더욱 깊이 느낄 수 있도록 구성되었습니다. 포스트카드와 박스는 단순한 굿즈를 넘어, 소장 가치가 있는 특별한 경험을 선사하는 데 초점을 맞췄습니다.

Tableliter is a brand design consultancy based in Seoul, South Korea, founded with the aim of prioritizing conceptual visual design over traditional branding approaches to achieve distinctive and creative visual expressions. The company seeks to redefine perceptions in each brand's field, ensuring they stand out.

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Tableliter goes beyond creating brand identity solely through logos and symbols, encompassing all elements comprehensively. This approach underscores the need for diverse ideas and skills in brand consulting.

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In addition to its core services, Tableliter actively engages in UI design, editorial design, illustration, art directing, fashion design, and fashion consulting, further emphasizing its commitment to shaping unique visual identities for brands and helping them excel in their respective fields.

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