SKYPEOPLE

FAHSION BRAND

SKYPOEPLE Rebranding Project

SKYPOEPLE is a Chinese fashion brand born from the renaming and rebranding of the former **Quaternary System**. While retaining the original concept centered around modern urban life, the brand has been reimagined as a lifestyle brand for city dwellers with a winter-focused perspective.

The brand name was crafted using a combination of easily recognizable words to enhance consumer familiarity. The overall branding is built upon a sleek and urban concept, emphasizing modernity and style. SKYPOEPLE captures the essence of contemporary living, creating a strong connection with its audience through its distinctive design identity.

Client : SKYPEOPLE
Company Type : Fashion
Task : BRANDING
Sort : Shop
Date : 2022

SKYPOEPLE 리브랜딩 프로젝트

SKYPOEPLE는 중국의 패션 브랜드로, 기존 Quaternary System의 리네이밍을 통해 새롭게 개편된 브랜드입니다. 기존 Quaternary System의 현대 도시인을 중심으로 한 컨셉을 유지하면서, 겨울을 위한 도시인의 관점을 반영한 라이프스타일 리빙 브랜드로 재탄생했습니다.

브랜드 네이밍은 소비자들이 쉽게 인식할 수 있는 단어의 조합으로 구성되어 있으며, 브랜딩 전반은 도시적이고 세련된 컨셉을 기반으로 설계되었습니다. SKYPOEPLE은 현대인의 생활을 스타일리시하게 표현하며, 도회적 감각을 아이덴티티로 삼아 소비자와의 연결을 강화하는 디자인을 완성했습니다.

Tableliter is a brand design consultancy based in Seoul, South Korea, founded with the aim of prioritizing conceptual visual design over traditional branding approaches to achieve distinctive and creative visual expressions. The company seeks to redefine perceptions in each brand's field, ensuring they stand out.

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Tableliter goes beyond creating brand identity solely through logos and symbols, encompassing all elements comprehensively. This approach underscores the need for diverse ideas and skills in brand consulting.

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In addition to its core services, Tableliter actively engages in UI design, editorial design, illustration, art directing, fashion design, and fashion consulting, further emphasizing its commitment to shaping unique visual identities for brands and helping them excel in their respective fields.

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