NONSEASON/ MARGESHERWOOD

FASHION BRAND

NONSEASON Branding Project

NONSEASON, the second brand of MARGESHERWOOD, was conceived with the concept of creating bags that are easy for anyone to carry and reflect the personal preferences of the brand’s designers. This branding project centered on the idea that these bags could “be anything,” highlighting their versatility and adaptability.

A notable feature of the branding is the use of space between NON and SEASON, creatively emphasizing flexibility and timeless appeal. The design language captures the essence of simplicity and functionality while maintaining a strong visual identity aligned with the brand’s vision.

Client : Margesherwood
Company Type : Fashion
Task : Branding&Graphic
Sort : Shop
Date : 2019

NONSEASON 브랜딩 프로젝트

NONSEASON은 MARGESHERWOOD의 세컨드 브랜드로, 누구나 쉽게 들 수 있으면서도 브랜드 디자이너가 평소에 가지고 싶었던 가방이라는 컨셉에서 시작되었습니다. 이번 브랜딩은 "무엇이든 될 수 있음"이라는 가방의 다재다능함과 유연성을 표현하는 데 초점을 맞췄습니다.

특히, NON과 SEASON 사이의 공간을 활용한 디자인 요소는 브랜드의 확장성과 화장성을 시각적으로 강조합니다. 간결함과 기능성을 바탕으로 한 NONSEASON의 아이덴티티는 실용적이면서도 세련된 감각을 유지하며 브랜드의 철학을 효과적으로 전달합니다.

margesherwood.com

Tableliter is a brand design consultancy based in Seoul, South Korea, founded with the aim of prioritizing conceptual visual design over traditional branding approaches to achieve distinctive and creative visual expressions. The company seeks to redefine perceptions in each brand's field, ensuring they stand out.

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Tableliter goes beyond creating brand identity solely through logos and symbols, encompassing all elements comprehensively. This approach underscores the need for diverse ideas and skills in brand consulting.

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In addition to its core services, Tableliter actively engages in UI design, editorial design, illustration, art directing, fashion design, and fashion consulting, further emphasizing its commitment to shaping unique visual identities for brands and helping them excel in their respective fields.

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