KASUAL WATER
FASHION BRAND

Casual Water Branding Project

Kasual Water is a brand designed to target the younger generation of golfers. The name, inspired by a term commonly used in golf, reflects the brand's youthful and casual concept, which is central to its branding.

While rooted in golf culture, Kasual Water goes beyond the sport, aiming to establish itself as a versatile brand for a variety of casual sports. This broader vision is reflected in its modern and approachable design, appealing to a dynamic and active audience.

Client :Kasual water
Company Type : Fashion
Task : Branding
Sort : Shop
Date : 2022

캐주얼워터 브랜딩 프로젝트

캐주얼워터는 젊어지는 골프 연령대를 타겟으로 제작된 브랜드로, 골프에서 사용되는 용어에서 영감을 받은 이름과 함께, 젊고 캐주얼한 콘셉트를 중심으로 브랜딩되었습니다.

캐주얼워터는 골프에 뿌리를 두고 있지만, 특정 스포츠에 국한되지 않고 다양한 캐주얼 스포츠 브랜드로 확장하는 것을 목표로 하고 있습니다. 이러한 비전은 현대적이고 친근한 디자인에 반영되어, 역동적이고 활동적인 소비자층을 겨냥하고 있습니다.

Tableliter is a brand design consultancy based in Seoul, South Korea, founded with the aim of prioritizing conceptual visual design over traditional branding approaches to achieve distinctive and creative visual expressions. The company seeks to redefine perceptions in each brand's field, ensuring they stand out.

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Tableliter goes beyond creating brand identity solely through logos and symbols, encompassing all elements comprehensively. This approach underscores the need for diverse ideas and skills in brand consulting.

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In addition to its core services, Tableliter actively engages in UI design, editorial design, illustration, art directing, fashion design, and fashion consulting, further emphasizing its commitment to shaping unique visual identities for brands and helping them excel in their respective fields.

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