CODEMINT
COSMETIC BRAND

CODEMINT Brand Identity Project

CODEMINT is a cosmetics brand founded by a famous Chinese wanghong (influencer), standing out by embracing a cool-toned color concept rather than the conventional red shades commonly used in makeup brands.

CODEMINT emphasizes its uniqueness through a distinctive color palette, breaking away from traditional beauty trends to introduce fresh aesthetics and perspectives. This color-focused identity extends beyond product design to the overall branding, visually communicating the founder’s vision and philosophy. The result is a brand that establishes a differentiated position in the modern Chinese beauty market.

Client : CODEMINT
Company Type : Cosmetic
Task : Package design(Graphic)
Sort : Shop
Date : 2021

CODEMINT 브랜드 아이덴티티 프로젝트

CODEMINT는 중국의 유명 왕홍(인플루언서)이 설립한 화장품 브랜드로, 기존 메이크업 브랜드에서 흔히 사용되는 레드 계열의 색상과는 차별화된 한색(차가운 색조) 중심의 컨셉을 지향하며 탄생했습니다.

CODEMINT는 차별화된 색상 팔레트를 통해 브랜드의 독창성을 강조하며, 전통적인 뷰티 트렌드를 탈피해 새로운 감각과 미학을 제시합니다. 이러한 색상 중심의 아이덴티티는 제품 디자인뿐 아니라 브랜딩 전반에 걸쳐 창립자의 비전과 철학을 시각적으로 전달하며, 현대적인 중국 뷰티 시장에서 차별화된 위치를 확립하고 있습니다.

Tableliter is a brand design consultancy based in Seoul, South Korea, founded with the aim of prioritizing conceptual visual design over traditional branding approaches to achieve distinctive and creative visual expressions. The company seeks to redefine perceptions in each brand's field, ensuring they stand out.

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Tableliter goes beyond creating brand identity solely through logos and symbols, encompassing all elements comprehensively. This approach underscores the need for diverse ideas and skills in brand consulting.

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In addition to its core services, Tableliter actively engages in UI design, editorial design, illustration, art directing, fashion design, and fashion consulting, further emphasizing its commitment to shaping unique visual identities for brands and helping them excel in their respective fields.

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