BETTER SELF
COSMETIC BRAND

Better Self Skincare Brand

Better Self is a skincare brand designed with a focus on transparency and veganism. Its motto centers around building a better version of yourself by nurturing the foundations of self-care and skin health.

Client : Better self
Company Type : Cosmetic
Task : Branding
Sort : Shop
Date : 2021

Better Self 브랜드 아이덴티티 프로젝트

Better Self는 스킨케어 브랜드로, 투명함과 비건을 핵심 주제로 제작되었습니다. 브랜드는 "더 나은 자신을 가꾸기 위해 기본을 돌본다"는 모토를 바탕으로, 피부 관리의 본질에 충실한 제품을 제공합니다.

브랜딩은 이러한 철학을 시각적으로 담아내기 위해 간결하고 깨끗한 디자인 언어를 적용했으며, 제품의 성분과 제작 과정에서도 투명성과 지속 가능성을 강조합니다. Better Self는 피부뿐 아니라 삶 전반에서 더 나은 자신을 만들고자 하는 소비자들에게 진정성을 전달하는 브랜드입니다.

Tableliter is a brand design consultancy based in Seoul, South Korea, founded with the aim of prioritizing conceptual visual design over traditional branding approaches to achieve distinctive and creative visual expressions. The company seeks to redefine perceptions in each brand's field, ensuring they stand out.

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Tableliter goes beyond creating brand identity solely through logos and symbols, encompassing all elements comprehensively. This approach underscores the need for diverse ideas and skills in brand consulting.

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In addition to its core services, Tableliter actively engages in UI design, editorial design, illustration, art directing, fashion design, and fashion consulting, further emphasizing its commitment to shaping unique visual identities for brands and helping them excel in their respective fields.

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